Sochi on the map
Nicknamed the "Russian Riviera", Sochi is a spectacular combination of Mediterranean-like temperatures and vegetation with favorable winter sport conditions, just a short drive away. read more...
Sochi is the largest resort region of the Russian Federation. It stretches for 147 km along the Black Sea coast of the Krasnodar region and includes the Krasnaya Polyana mountain resort area. read more...
Weather in Sochi
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IOC President Rogge welcomes athletes to Beijing
In todayÂ’s Olympic Village Newspaper, IOC President Jacques Rogge has welcomed the athletes of the world to Beijing. Rogge underlined in his article that everything possible has been undertaken to provide them with the very best conditions to compete.
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“Fight well”
Rogge reminded the athletes of Pierre de CoubertinÂ’s words of wisdom: “At the Olympic Games, the important thing is not winning, but taking part. What counts in life is not the victory, but the struggle, the essential thing is not to conquer but to fight well.” Â
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Role models
The IOC President appealed to the athletes to play their part as role models. “You represent the three values of the Olympic Movement, excellence, friendship and respect. Show the kids of the world who will follow you on TV, that winning is great, but that it is the taking part that counts. Excellence means sharing your passion with them freely and showing them how men and women of honour and courage behave.”
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Long Olympic experience
Rogge, based on his long experience as an Olympian (1968,1972 and 1976), Chef de Mission for the Belgian NOC as well as IOC member and IOC President, reminded the athletes that the Games are a golden opportunity to meet athletes from other sports and disciplines. “I particularly encourage you also to discover China, this fascinating country, and its warm and hospitable people, who have been looking forward to these Games for years”, he wrote.
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Respect, respect, respect
To sum up, the President emphasised that the Olympic Games depend on respect. “Respect for the rules. Respect for your competitors. Respect for referees. Respect means you don’t cheat through doping. Doping is a curse that taints the achievements of clean athletes and robs them of the respect they deserve.”
Movers and shakers in the world of sport
The 120th IOC Session today voted on several positions in the IOC Executive Board (EB) and elected two new members.
Executive Board elections
Yu Zaiqing, an EB member since 2004, was elected IOC Vice-President. He steps in for Gunilla Lindberg, whose term of office has expired. Denis Oswald, René Fasel, Mario Vázquez Raña and Frank Fredericks have been elected because of their respective roles and functions with Olympic summer sports, winter sports, National Olympic Committees (NOCs) and the IOC Athletes’ Commission.
A new female EB member is Nawal El Moutawakel, Olympic 400m hurdles champion at the 1984 Olympic Games in Los Angeles and Minister of Youth and Sport in Morocco. Richard Carrión, Chairman of the IOC's Finance Commission, has been re-elected to the EB for a new four–year term of office.
Two new IOC members
Sergey Bubka, Olympic champion and President of the National Olympic Committee of Ukraine, has been re-elected as an IOC member. His previous IOC membership was connected to his function as Chairman of the IOC Athletes’ Commission. Dr Ugur Erdener, President of the International Archery Federation (FITA), was elected as a new IOC member.
The Session also selected Durban in South Africa as host city for the 123rd IOC Session in 2011.
‘Heroes’ on the big screen
The International Olympic Committee (IOC)’s latest TV public service announcement ‘Heroes’ will be shown to thousands of Olympic fans during the Olympic Games on the giant Panasonic ASTROVISION screens in the Olympic stadiums and venues.
Federer, Yao Ming, Liu Xiang
Legendary Olympic athletes including Roger Federer, Yao Ming, Laure Manaudou, Liu Xiang and Yelena Isinbayeva are among the stars of the IOC’s public service announcement entitled “Heroes”.
Discover the videoBubka:”Positive role models”
Sergey Bubka, Chairman of the IOC Athletes’ Commission, commented: “When I was growing up there were many athletes to look up to, and so I know young people need to have positive role models. To get so many of the world’s best known athletes together for the 'Heroes' advert shows the athletes' commitment to the Olympic Movement and the Olympic values, and on behalf of the IOC I am grateful to them for giving up time out of their busy training schedules for the project. We hope that the 'Heroes' advert will really capture the imagination and inspire young people around the world.”
The ‘Heroes’ public service announcement and the first PSA of the campaign, entitled ‘Teens’ have also been played by rights holding broadcasters and on third party websites around the world, on the Panasonic screens in Times Square, NYC and in locations across Japan.
The Best of Us
The theme of the promotional campaign is "The Best of Us" - a simple, powerful idea that transcends cultures and borders, motivating young people around the world to participate in sport by proving that sport can bring out the best of them. The campaign was launched in 2007 and will continue to run beyond the Beijing Games.
Viral campaign
In addition to the TV spots, the humorous, fictional ‘Puskitas’ ‘viral’ campaign has been made available on a number of websites, including www.olympic.org and www.nbcolympics.com as well as many popular community websites such as www.youtube.com. The film features Puskitas, an underdog judo athlete, who amazingly wins his match and proceeds to celebrate in a very original way! Puskitas is capable of overcoming the odds and ‘bringing out his best’ in order to achieve his goals.
The IOC’s Best of Us’ print campaign has run in several major print and web publications around the world, including Sports Illustrated Kids, Sports Illustrated, People and Time . In fact the campaign has appeared in nearly 60 million magazines and had over 30 million on-line impressions.
Olympic Personal Trainer
In addition to all of these elements the IOC’s online ‘OIympic Personal Trainer’ has had thousands of views from Olympic fans and young athletes from around the world looking to benefit from the expertise and experience of Olympic legends including Sergey Bubka, Hicham El Guerrouj suggest adding Popov and one of the women- including their thoughts on questions like: "How do you set goals?" or "How do you learn from failure?" and "Why is teamwork important?". Olympic Personal Trainer is featured on www.olympic.org.
All of the elements of the campaign are now available to view at: www.olympic.org/thebestofus
The ‘Best of Us’ campaign has been developed by the Voluntarily United Group of Creative Agencies (United), part of the WPP Group. This first phase of creative development was led by Sra Rushmore / United, Madrid.
The IOC will work with United on a multi-dimensional campaign approach, comprising TV, online, print, viral promotion, experiential and PR activities. The global campaign will be rolled out in a phased approach in the run-up to the Beijing 2008 Olympic Games and beyond.
Johnson & Johnson with the Terracotta Army
Worldwide Olympic TOP Partner Johnson & Johnson has teamed up with the China Qin Shi Huang Terracotta Army Museum to exhibit several of the famed Terracotta Warriors in the Johnson & Johnson Olympic Games Pavilion during the Beijing 2008 Olympic Games. Visitors to the Johnson & Johnson Pavilion on the Beijing Olympic Green will have a chance to see authentic Qin Shi Huang Terracotta Warrior statues and other relics as part of the exhibit planned in collaboration with the Museum.
A mausoleum filled with treasures
The Terracotta Warriors were created under China’s First Emperor, Qin Shi Huang, who began work on his mausoleum immediately upon ascending to the throne at the age of 13 in 246 B.C. When finished, the mausoleum was filled with invaluable treasures and sacrificial objects, including roughly 8,000 life-size clay Warriors and Horses dressed for battle. After the Emperor’s death in 210 B.C., the Terracotta Warriors and other treasures remained buried for more than 22 centuries.
Caring for a healthier world
The Warrior exhibit will be one of many high-tech, interactive experiences in the Pavilion that demonstrate how the Company celebrates the spirit of caring to create a healthier world. Special water and plant features will help create an eco-friendly structure that will provide a cool, green oasis in the heart of the Olympic Green throughout the Beijing 2008 Olympic Games. “Johnson & Johnson is privileged to share the history and majesty of the Terracotta Warriors with the world as we gather in Beijing for the 2008 Games,” said Brian Perkins, Corporate Vice President, Johnson & Johnson.
Legacy to future generations
“As guardians of one of China’s most treasured historical icons, the Qin Shi Huang Terracotta Army Museum is dedicated to ensuring that the cultural legacy of the Warriors can be passed on to future generations,” said Cao Wei, Deputy Cirector at the Museum. “We celebrate this unique opportunity to bring the Warriors to Beijing and share them with the world in partnership with Johnson & Johnson and BOCOG.”
Find out more about Johnson & JohnsonThe voice of the athletes at the heart of the IOC
Two days after being selected by his peers as the new Chairman of the IOC Athletes' Commission, double silver Olympic medal winner Frank Fredericks was today elected to the IOC's Executive Board.
With the resounding support of the IOC membership (92 votes in favour, 8 against), Fredericks - known by his friends and colleagues as Frankie - will now take the voice of the athletes to the core of the IOC's decision-making body.
Fight against doping
"I am humbled and honoured," said Frankie, as his election was announced. "I will rely on my fellow athletes for guidance to ensure the voice of the athletes stays up-to-date and active in the IOC and that we remain constant in the fact that the Olympic Games are for athletes. I will continue to support the fight against doping, because it is athletes who cheat but also athletes who are cheated. Thank you for your support, and I will do my best to serve you well."
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Vladimir Putin. Sochi 2014 presentation at the 119th IOC Session in Guatemala.
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